Un/tied Shoes

2019~ 20 minInteractif: Expérience Web

Production: Nicholas KlassenRobert McLaughlin

Growing up, Evie Ruddy didn’t quite feel like a girl, or a boy, and resisted gendered expectations. Only recently, with the growing awareness of non-binary identities, did Evie move toward a more androgynous gender performance and begin using they/them pronouns. Un/tied Shoes tells the story of how gender conventions have impacted Evie’s life, with footwear as markers along the way.

Un/tied is presented as an online shoe company, but visitors expecting to browse the latest styles will instead find a first-person account of self-actualization and contesting categorization. Thanks to gendered fashion industry conventions, buying shoes and clothes that reflect their identity has been a lifelong challenge for Evie. Framing their story as an online shopping experience underscores the hardship many non-binary and transgender people face trying to reflect their gender identity in their outward appearance. It’s an everyday illustration of the deep-rooted mores and social codes that determine who can wear what, and in which circumstances.

With Evie as our guide, Un/tied invites us to step into a future with more options, fewer labels, and shoes that come in all sizes, for all people.

Autres versions


Catégories de sujets


  • Psychologie et Psychiatrie > Comportement de l'adolescentÉmotions et SentimentsIndividu dans la société
  • Sexualité et Reproduction > Minorité sexuelle (personnes 2ELGBTQ+)

Générique


écriture
Evie Ruddy
concepteur
Tracey Lebedovich
producteur
Nicholas Klassen
directeur de projet
Jasmine Pullukatt
développeur
We The Collective
photographe
Lauren Zbarsky
maquillage
Min-Jee Mowat
assistant de production
Justin Mah
stratège d'impact
Leah Gregg
traduction française
Gabrielle Lisa Collard
producteur exécutif
Robert McLaughlin
gestionnaire des opérations du studio
Camille Fillion
administrateur de studio
Carla Jones
agent, marketing
Tammy Peddle
Gabrielle Harvey
coordonnateur du marketing
Sophie Thouin
Bruno Capozzi Goldstein
agent de publicité
Katja De Bock
chargé de projets, produits numériques
Maureen Veilly
technologies de l'information
Sergiu Raul Suciu
Bruno Gervasi
services juridiques
Christian Pitchen

Prix et récompenses


  • Digital DozenColumbia University Digital Dozen 2020