Collection ONF
Un/tied Shoes
2019~ 20 minInteractif: Expérience Web
Production: Nicholas KlassenRobert McLaughlin
Growing up, Evie Ruddy didn’t quite feel like a girl, or a boy, and resisted gendered expectations. Only recently, with the growing awareness of non-binary identities, did Evie move toward a more androgynous gender performance and begin using they/them pronouns. Un/tied Shoes tells the story of how gender conventions have impacted Evie’s life, with footwear as markers along the way.
Un/tied is presented as an online shoe company, but visitors expecting to browse the latest styles will instead find a first-person account of self-actualization and contesting categorization. Thanks to gendered fashion industry conventions, buying shoes and clothes that reflect their identity has been a lifelong challenge for Evie. Framing their story as an online shopping experience underscores the hardship many non-binary and transgender people face trying to reflect their gender identity in their outward appearance. It’s an everyday illustration of the deep-rooted mores and social codes that determine who can wear what, and in which circumstances.
With Evie as our guide, Un/tied invites us to step into a future with more options, fewer labels, and shoes that come in all sizes, for all people.
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Catégories de sujets
- Psychologie et Psychiatrie > Comportement de l'adolescentÉmotions et SentimentsIndividu dans la société
- Sexualité et Reproduction > Minorité sexuelle (personnes 2ELGBTQ+)
Générique
- écriture
- Evie Ruddy
- concepteur
- Tracey Lebedovich
- producteur
- Nicholas Klassen
- directeur de projet
- Jasmine Pullukatt
- développeur
- We The Collective
- photographe
- Lauren Zbarsky
- maquillage
- Min-Jee Mowat
- assistant de production
- Justin Mah
- stratège d'impact
- Leah Gregg
- traduction française
- Gabrielle Lisa Collard
- producteur exécutif
- Robert McLaughlin
- gestionnaire des opérations du studio
- Camille Fillion
- administrateur de studio
- Carla Jones
- agent, marketing
- Tammy Peddle
- Gabrielle Harvey
- coordonnateur du marketing
- Sophie Thouin
- Bruno Capozzi Goldstein
- agent de publicité
- Katja De Bock
- chargé de projets, produits numériques
- Maureen Veilly
- technologies de l'information
- Sergiu Raul Suciu
- Bruno Gervasi
- services juridiques
- Christian Pitchen
Prix et récompenses
- Digital DozenColumbia University Digital Dozen 2020